Posters similar to this one were popular during the War. They emphasized the importance of the people who were not in battle. Many people felt left out if they were not fighting, and the main purpose of posters like these was to transform those feelings of sadness into feelings of power. These posters were meant to improve production by making sure that every person felt that their job was just as important as the man who was firing at the enemy. The result was that these posters were extremely effective. So much so that they were brought back again during World War II. Anything with this type of efficiency is surely doing what it is meant to do. Both production and morale of the workers grew whenever these types of posters were present. They made the work more than just a job, they added tangible meaning in the form of soldier’s lives hinging on the work that they performed. https://s-media-cache-ak0.pinimg.com/736x/ea/4c/27/ea4c2796a4e70af58de166bf4d9037fe.jpg